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Seven Missteps that can Crash your Digital Marketing Efforts in 2021

Every blog post, site update, and social media post generates new SEO data. Thus, search engine optimization is considered an arduous process by digital marketing services providers. As a decision-maker, you wish to ensure your search engine rankings do not get impacted by SEO mistakes. In most cases, errors do not trigger alarms, but you can always check what goes on behind the scenes.

Common mistakes like ignoring local, mobile, image, and voice search have already attracted attention. Now, marketers don’t mistakenly ignore them anymore. No worries, several other factors lack attention. 

Let us guide you with some of the most reported mistakes:

Buying backlinks is not a good idea 

Many high-quality websites sell backlinks in the form of bulk guest post slots. Backlinks make it in the list of essential strategies. However, buying them can lead to a Google penalty. Your blog can lose ranking or may get removed from results altogether. 

Google’s rules clearly state that even selling links can result in the blog’s removal from search results. So, accepting services, goods, cash, or favors in exchange for a follow link or guest post is a strict NO.  Affiliate links on the site and those in sponsored posts need to have a NO FOLLOW tag. 

Always work with blogs or sites that accept your guest posts based on content value and not money. 

Too many orphaned posts

Ignoring internal linking structure is one of the most common mistakes. Every blog post needs to have internal links pointing to itself. Internal links play a vital role in assisting search engines in finding content and indexing it. 

Besides internal links, the post should also have links from other pages on the site. Any content without these two links is an orphaned post. 

Content without any internal or external links pointing to the blog post is considered unimportant by Google. 

Using cornerstone content can be the best way out. Select your website’s best articles or blog posts as cornerstone content. Then link other relevant website pages to the content. 

Ensure cornerstone content is well-written, fresh, and placed in a central portion within the site structure. For best results, create dedicated cornerstone content for each content category on your blog or website. 

Failure in decreasing page load time

Slow website pages can harm your SEO the most. Remember, from Google Core Web Vitals, the Largest Contentful Paint (LCP) factor focuses on website page loading speed. LCP of more than 2.5 seconds is damaging and needs urgent attention. 

The following basic steps can help improve overall site speed:

  • Use a caching plugin and content delivery network 
  • Enable lazy loading
  • Remove unnecessary plugins 
  • Resize images on various pages 
  • Ensure you have chosen fast and reliable web hosting 

Ignoring mobile version just because the site has a responsive theme 

Roughly more than 50 percent of overall web traffic comes from mobile devices. Thus, posting the same content on mobile and the desktop version is essential besides using a responsive theme. 

Yes, you are right; responsive themes automatically resize resolution, photos, text, etc. However, some websites still need tweaks in layout, text content, and images for an excellent experience on phone screens. The mobile version should have collapsible and expandable menus. Businesses that work with a digital marketing company do not worry, as executives do make necessary tweaks. 

After publishing a new post, you should open it on a mobile browser to ensure it looks good and functions well. 

Most importantly, optimizing the site for mobile-friendliness is crucial for keeping the LCP or Largest Contentful Paint below 2.5 seconds. It’s one of Google Core Web Vitals

Ignoring readers’ questions 

In most cases, content marketing fails to show results due to a lack of strategy. Marketers go wrong in planning, assessing analytics, and most importantly, writing for the wrong audience. They ignore their readers’ questions. 

Knowing your audience, their search intent, and content consumption pattern is essential. You should create a content strategy based on these inputs. Write around topics that your target audience searches for the most. 

You can find questions on forums and Quora. Free keywords researching and content idea-generating tools like Keywords Everywhere, Google Trends, Ahrefs, Ubersuggest can help you with most asked questions related to your keywords. 

The audience will indeed read posts written on such issues.  

Indexing too many low-quality content pages 

Some websites have hundreds of underperforming pages with content that’s not even relevant anymore. Search crawlers end up spending too much time on these pages, and this impacts search rankings. 

Search Console can show you the number of pages on your site that Google has indexed. Removing unnecessary pages can help ensure Google will only index URLs that you want your audiences to find. 

Chasing those super-competitive high-volume keywords 

Content strategists and SEO services experts often prefer going with high-volume keywords. It’s logical to do so as it helps bring more traffic and optimize content for search engines. 

A website that has established domain authority can manage to attract traffic with content based on high-volume keywords. But, this doesn’t work for relatively newer sites. 

High-volume keywords are incredibly competitive and complex to rank. Your competitors, with deep pockets, maybe in a better position to get things in order. 

On the other hand, less popular phrases with low competition are often ignored. You can go for those that are between popular and too popular. 


Rectifying these mistakes can surely result in positive gains when it comes to visibility and ranking. Unsure about factors impacting your website’s organic traffic despite ensuring Core Web Vitals are in place? Get in touch with Peddleweb, let our experts perform an audit, and detect the troublemaking factor for you.

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